QR Codes for Reviews: Why They Work and How to Use Them Smartly

Want more reviews but tired of sending links manually? QR codes might be your secret weapon.

With a quick scan, customers can land directly on your Google or Facebook review page—no typing, searching, or login hassle.

But not all QR code strategies work. Used wrong, they clutter your space. Used right, they can increase review volume and engagement dramatically.

Why QR Codes Work for Reviews

• 📱 Mobile-first: Most customers are already on their phones
• ⚡ Fast: No need to spell out URLs or navigate menus
• 🎯 Trackable: You can trace where each scan came from
• 📍 Placement-friendly: Stick them on signs, cards, receipts, or packaging

They reduce friction—making it more likely that a happy customer actually leaves a review.

Where to Place Review QR Codes

Smart placement is everything. Some high-converting spots include:

• 🧾 Receipts or invoices (“How did we do? Leave a quick review.”)
• 📦 Product packaging or mailers
• 🖥️ Front desk signage
• 🏷️ Business cards or appointment cards
• 📲 Tablets at point of sale (for instant feedback)
• 🪧 Stickers or table tents for restaurants, salons, or waiting rooms

Pro tip: Use different QR codes per location, campaign, or team to see what’s working best.

How to Make a Review QR Code

You can create QR codes using any generator, but Reputory makes it easier:

1. 🔗 Connect your Google and Facebook accounts
2. 🧠 We auto-generate the correct review links (with UTM tracking)
3. 📄 Get printable, branded QR codes (PDF or PNG)
4. 📊 View performance and scan activity over time

No guesswork, no broken links, no ugly URLs.

What to Link To?

Best practice: Send users directly to your review prompt—not just your business page.

• ✅ For Google: Use a direct review link (Reputory provides this)
• ✅ For Facebook: Link to the “Do you recommend [Business]?” prompt

Don’t send them to your homepage and hope they find the button. The fewer clicks, the better.

Design Tips That Drive Action

• 🎨 Brand the QR code with your logo and colors
• 📣 Add a short CTA: “Leave us a review” or “Tell us how we did”
• 📝 Include context: “Scan to review us on Google in 30 seconds”
• 📐 Size it right: At least 1x1 inches for print materials

Bonus: Add a thank-you note under the code to show appreciation.

Are QR Code Reviews Allowed?

✅ Yes—Google and Facebook both allow businesses to share review links, including via QR code. Just don’t:

• ❌ Offer incentives (“Get a gift card if you review us”)
• ❌ Only ask happy customers (this is review gating)
• ❌ Post fake or fraudulent reviews

Stay compliant by asking everyone and not filtering the experience.

How Reputory Tracks QR Code Performance

When you generate QR codes with Reputory, you can:

• 📍 Track scans by campaign, location, or team
• 📊 See which placements drive actual reviews
• 📬 Set alerts when new reviews are triggered by a QR scan

This helps you double down on what works—and eliminate what doesn’t.

Success Story: Local Restaurant

A local restaurant client used Reputory’s QR codes on their receipt printers. Over 90 days, they saw:

• 🔥 3X increase in Google reviews
• 📉 50% reduction in negative reviews (due to real-time feedback option)
• 📈 Improved search visibility and map pack ranking

They didn’t spend a dime on ads—just made it easier to leave reviews.

Final Thoughts

QR codes are a low-cost, high-impact way to boost your online reputation. Done right, they remove friction, increase review volume, and give you real-time data on performance.

Reputory makes it simple: just generate, print, place—and watch the reviews roll in.

Start with a free brand health check and try your first review QR code today.